Etíde is a new natural skincare brand inspired by the interrelation between nature and culture. We are defined by genuine interest and attention to every detail - from effective formulas to design and nuanced aroma compositions, with a thought of your complete sensory pleasure. Considering your daily selfcare needs we create modern organic skincare formulations, consisting of natural active ingredients with proven effectiveness, beneficial to your skin and harmless to nature.
Our brand aims to create a link between culture, modern life in metropolitan areas and the peace that comes from the magic of nature. May the work we invest today be the foundation of future human relationships with ourselves, others, and the planet we live on.
Etīde’s story began in Kuldīga, an old town surrounded by forests. It is crossed by a river with the widest waterfall in Europe and the sea is an arm’s length away. Here nature is part of our daily life. In it we seek inspiration and answers, therefore it is important that we interact with it responsibly and preserve it for future generations. This is where we create Etíde products and acquire a balance between dynamic and rapid life in the capital and relaxing moments provided by nature.
"The challenges and irritation of everyday life create emotional tension and stress. And this requires continual work on yourself to secure a balance between what I want and what I can. This is why it is so important for us to find new solutions, based not only on science, but also on personal experience so that in creating these products and changing the world, we change ourselves."
Alīna Grinpauka, Karlīne Egle, Diāna Egle - Etíde Botanicals Founders.
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